The Growing Demand for Hydration and Recovery Drips
FORBES: The Rise of IV Wellness Therapies
Recent wellness trends have shown increasing consumer interest in preventative and recovery-based treatments such as IV drips, NAD+ therapy and glutathione supplementation. These treatments are becoming more mainstream within beauty, performance and lifestyle industries, particularly through celebrity and luxury wellness culture. A Forbes article by Kate Hardcastle discusses how “inside-out” wellness approaches are reshaping beauty and recovery routines, with therapies focused on hydration, energy, recovery and cellular health becoming increasingly popular (Hardcastle, 2026).
What is IV Therapy?
Dr. Shah explains that “IV therapy has become popular before major events because it delivers fluids and nutrients directly into the bloodstream, bypassing digestion and absorption through the gastrointestinal tract” (Hardcastle, 2026). He further notes that many consumers seek hydration, electrolytes, vitamin C and B vitamins to support “hydration, recovery, and a sense of readiness during demanding schedules” (Hardcastle, 2026).
What is NAD+?
Dr. Shah explains that “NAD+ is present in virtually every cell in the body and plays a fundamental role in how cells convert nutrients into usable energy” (Hardcastle, 2026). He further notes that NAD+ supports mitochondrial function, DNA repair and cellular stress responses, with declining levels associated with ageing and recovery processes (Hardcastle, 2026).
The article also discusses glutathione, often referred to as the body’s “master antioxidant,” due to its role in supporting detoxification and managing oxidative stress during periods of fatigue and travel (Hardcastle, 2026). According to the Forbes article, concepts once primarily associated with specialist medicine are increasingly becoming part of mainstream wellness culture and consumer awareness.
What are the benefits of NAD+?
As NAD+ levels decline with age, stress and fatigue, NAD+ therapy has gained increasing attention within wellness and recovery-focused treatments. Potential benefits of NAD+ therapy may include:
- Supporting cellular energy production
- Assisting mental clarity and focus
- Supporting recovery from fatigue and burnout
- Promoting healthy ageing and DNA cellular repair
- Supporting mitochondrial function
- Assisting the body’s natural stress response
- Supporting overall wellness and vitality
Experience the Wellness Trend Everyone’s Talking About
To enquire or secure an appointment, call us on 0434 165 505. We offer complimentary nurse health consultations and fully customisable IV therapies tailored to your individual wellness goals.
Read More
Hardcastle, K. (2026, March 19). Red Carpet Ready’ Now Means IV Drips And NAD+ In $6.8B Wellness Shift. Forbes. https://www.forbes.com/sites/katehardcastle/2026/03/19/red-carpet-ready-now-means-iv-drips-and-nad-in-68b-wellness-shift/
